The social media giant is dominating the online world, and it seems like everyone knows about Facebook. But like many, you are also probably hearing a lot of bad things about this platform, such as its effect on the economy, loss of privacy, and your personal life. But just because something is bad, it doesn’t mean it isn’t useful. Facebook is the most widely used social media site and has over 1.59 billion users.
Today’s social media landscape is driven by social media usage with respect to marketing. All it takes is one huge viral post, and the world has witnessed it. This can be a good and bad thing. Facebook is a useful tool for online marketing, but it can also be a negative thing. The world has witnessed many major companies lose their identity because they got too heavily involved in social media.
So, Is Facebook a Useful Marketing Tool?
Facebook is the place for the latest on our activities and relationships, and it’s a great way to share information with friends and family. But is it a useful marketing tool? For many small businesses, the answer is a definite yes. Facebook is a low-cost, low-effort way to promote your company’s brand.
Facebook as a Marketing tool
Hosting Facebook Contests
Facebook contests are exactly what they sound like – competitions hosted on Facebook. Contests are a great tool for sharing your content with your existing fans and new followers, but they can be a challenge to run. Facebook contests have their limitations, and you’re restricted by the number of times you can win over the span of a 24-hour period.
Sponsored Stories
The number of sponsored stories on Facebook has been steadily increasing each year. These are articles placed in front of users in the News Feed based on Facebook’s Algorithm, generally automatically generated by Facebook’s “Bulk Post” system. The sponsored stories are based on a combination of three factors: sentiment, brand, and topic.
Facebook Business Page
Failing to engage with your Facebook fans properly is one of the biggest mistakes businesses make on Facebook. While the news feed and the brand page are obviously where people go to interact with brands and followers, these two platforms are not enough to keep fans coming back. To keep fans on Facebook, you need to create a Facebook Business Page, or FBB for short. The FBB is what gives you your brand presence on Facebook. It’s a page where you can set up your business page posts and add content that’s relevant to your brand.
Facebook ads
As Facebook grows more powerful, it also becomes a more powerful marketing tool. If your business is Facebook-friendly. You can reach thousands of people who may be interested in your product or service without paying for traditional advertising. They have a strong focus on targeting specific groups of people. Moreover, the Facebook algorithm makes sure your content reaches people who have an interest in products or services similar to what you offer.
Facebook Promoted Posts
Facebook’s social network is a leading source of traffic for many businesses, from making profile pages for new products to promoting their services. Its Algorithm is largely based on relevance; it looks to see if your Facebook Page is relevant to users by looking at the number of times your Page’s posts are shared. This is why you should consider creating a post on Facebook that is specifically tailored to your target audience. Become a trusted expert in your industry, and users will be more likely to share your content.
In case you still haven’t noticed, Facebook has some pretty obvious ads-within-posts (e.g., in newsfeeds, timelines, etc.). People may never be very fond of them, but they understand why brands like to use them since most of the population is more inclined to click on Facebook ads. They’re cheap, easy, and effective.
Most people use Facebook as a social networking site, to keep in touch with friends, share photos, and see what their friends like in order to stay in touch with friends. Others use it to do more than socialize; they use it as a marketing tool to drive traffic to their website. There are a lot of businesses that used Facebook as a marketing tool and became famous.
